- Collection of Information
- Use of Information
- Sharing of Information
- Advertising and Analytics Services Provided by Others
- Data Retention
- Users Around the Globe
- Your Choices
- Residents of the European Economic Area and Switzerland
- Your California Privacy Rights
- Any Questions?
Last Updated: October 25, 2021
Collection of Information
Information You Provide to Us
We collect information that you provide directly to us, such as when you sign up for our mailing lists. We also collect information that you may provide or input through the Services when you fill out a form, participate in a contest or promotion, submit media inquiries, send us comments or questions, communicate with us via third party social media sites, or otherwise interact with us. The types of information we may collect include your name, postal address, phone or fax number, email address, demographic information, the name of the company or organization you belong to, country of residence, and any other information you provide to us.
Automatically Collected Information
When you access or use our Services, we automatically collect information about you, including:
Log Information: We collect log information about your use of the Services, including the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to our Services.
Device Information: We collect information about the computer or mobile device you use to access our Services, including the hardware model, operating system and version, and unique device identifiers.
Information Collected by Cookies and Other Tracking Technologies: We use different technologies to collect information, including cookies and web beacons. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons are electronic images that may be used in our Services or emails and help deliver cookies, count visits and understand usage and campaign effectiveness. For more information about cookies and how to disable them, please see "Your Choices" below.
Information We Collect from Other Sources
We may obtain information about you from other sources. For example, if you communicate with us through a social media site, we will have access to certain information from our interactions with you on that site, such as your name and any profile information you make available to us, in accordance with the authorization procedures determined by such social media site.
Use of Information
We use the information we collect about you to provide, maintain, and improve our Services, as well as to provide you with information you request, send you materials as a part of our mailing list, if you elect to participate. We also use information about you to:
Send you technical notices, notifications, updates, security alerts, support and administrative messages, and to respond to your comments, questions and customer service requests;
Communicate with you about Blue Origin, Orbital Reef, New Glenn, Engines, and New Shepard and other programs, opportunities, products, services, and events offered by Blue Origin, and provide news and information we think will be of interest to you;
Monitor and analyze trends, usage and activities in connection with our Services;
Detect, investigate and prevent fraudulent or illegal activities and protect the rights and property of Blue Origin and others;
Facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards;
Personalize and improve the Services and provide advertisements, content or features that match user profiles or interests; and
Carry out any other purpose described to you at the time the information was collected
Advertising and Analytics Services Provided by Others
We also work with third parties to serve ads to you as part of customized campaigns on third-party platforms (such as LinkedIn). As part of these ad campaigns, we or the third-party platforms may convert information about you, such as your email address and phone number, into a unique value that can be matched with a user account on these platforms to allow us to learn about your interests and serve you advertising that is customized to your interests. Note that the third-party platforms may offer you choices about whether you see these types of customized ads.
We store the information we collect about you for as long as is necessary for the purpose(s) for which we originally collected it or for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations.
Users Around the Globe
Blue Origin processes and stores information in the United States. As such, we and our service providers may transfer your information to, or store or access it in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction. We will take steps to ensure that information about you receives an adequate level of protection in the jurisdictions in which we process it.
When we transfer personal data from the European Union, the United Kingdom, or Switzerland to the United States, we comply with the EU-U.S. Privacy Shield Framework and the Swiss - U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data transferred from the European Union, the United Kingdom, and Switzerland to the United States, respectively. Blue Origin has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. To learn more about the Privacy Shield program, and to view our certification, please visit https://www.privacyshield.gov/.
In compliance with the Privacy Shield Principles, we are committed to resolving complaints about our processing of your personal data. EU, United Kingdom, and Swiss individuals with inquiries or complaints regarding our compliance with the Privacy Shield program should first contact us. We have further committed to refer unresolved Privacy Shield complaints to JAMS, an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint from us, or if we have not addressed your complaint to your satisfaction, please contact or visit https://www.jamsadr.com/file-an-eu-us-privacy-shie... for more information or to file a complaint. The services of JAMS are provided at no cost to you.
Under certain conditions, you may be able to invoke binding arbitration to resolve your complaint. Blue Origin is subject to the investigatory and enforcement powers of the U.S. Department of Transportation. If we share personal data transferred to the U.S. under the Privacy Shield with a third-party service provider that processes such data on our behalf, then we will be liable for that third party’s processing in violation of the Privacy Shield Principles, unless we can prove that we are not responsible for the event giving rise to the damage.
You may review and update information about you by contacting us at [email protected]. Please note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.
Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.
You may opt-out of receiving promotional emails from us by following the instructions at the bottom of those emails or by contacting us with your request at [email protected]. If you opt-out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.
Residents of the European Economic Area and Switzerland
Legal Basis for Processing
If you are in the EEA, the United Kingdom, or Switzerland, when we process personal data about you, we will only do so in the following situations:
We need to use personal data about you to perform our responsibilities under our contract with you.
We have a legitimate interest in processing personal data about you. For example, we may process personal data about you to provide, secure, and improve our Services.
We have your consent to do so. For example, with your consent, we may add you to our newsletter and send you regular updates on programs that you are interested in including Blue Origin, Orbital Reef, New Glenn, Engines, and New Shepard.
We need to process personal data about you in accordance with legal obligations we have.
Data Subject Requests
If you are in the EEA, United Kingdom, or Switzerland, you have the right to access personal data we hold about you and to ask that your personal data be corrected, erased, or transferred. You may also have the right to object to, or request that we restrict, certain processing. If you would like to exercise any of these rights, you may contact us as indicated below.
Your California Privacy Rights
The California Consumer Privacy Act or “CCPA” (Cal. Civ. Code § 1798.100 et seq.) affords consumers residing in California certain rights with respect to their personal information. If you are a California resident, this section applies to you.
Categories and Sources of Personal Information: In the past 12 months, we collected the following categories of personal information: identifiers (such as a name, email address, and device identifiers); demographic information (such as age or gender); commercial Information (such as purchase history); internet or electronic network activity information (such as browsing and usage data); and inferences (such as approximate location).
Please refer to our “Collection of Information” section above for more details on the information we collect, including the category of sources from which this information is collected.
Business or Commercial Purpose for Collecting Personal Data: We collect this personal information for the business and commercial purposes described in “Use of Information” above.
Categories of Third Parties with Whom We Share Personal Data: In the preceding 12 months, we have disclosed the following categories of personal information for business purposes to the following categories of recipients:
Category of Personal Information
Categories of Recipients
Cloud Infrastructure Providers, Advisors and Consultants, CRM and Email Marketing Vendors
Cloud Infrastructure Providers, Processors, Logistics Providers
Internet or Electronic Network Activity Information
Social Networks, Data Analytics Providers
Data Analytics Providers
For more information, please see the “Sharing of Information” section above.
Sales of Personal Data: Blue Origin does not sell your personal information. We do allow third parties to collect certain device identifiers and internet and electronic network activity via our Services to show ads that are targeted to your interests. Please see the “Advertising and Analytics Services Provided by Others” section above for more details or for information on how to opt out of these activities.
CCPA Consumer Rights: Subject to certain limitations, you have the right to (1) request to know more about the categories and specific pieces of personal information we collect, use, and disclose, (2) request deletion of your personal information, (3) opt out of any “sales” of your personal information that may be occurring, and (4) not be discriminated against for exercising these rights. You may make these requests by emailing us at [email protected]. We will verify your request by asking you to provide information related to your recent interactions with us, such as a recent purchase you made, or a recent interaction we’ve had with you that we can use to clearly verify your identity. We will not discriminate against you if you exercise your rights under the CCPA.
Please refer to the “Any Questions” section below to submit a rights request. We will verify your request including by asking you to provide information that matches information we have on file about you. You can also designate an authorized agent to exercise these rights on their behalf, but we will require proof that the person has been authorized and may still ask you to verify your identity with us directly.
If you have any questions about this Policy, please contact us at [email protected].
If you are in the EEA, United Kingdom, or Switzerland, and have a concern about our processing of personal data that we are not able to resolve, you have the right to lodge a complaint with the data privacy authority where you reside. For contact details of your local Data Protection Authority, please see the following links:
For individuals in the EEA: Data Analytics Providers
For individuals in the UK: https://ico.org.uk/global/contact-us/
For individuals in Switzerland: https://www.edoeb.admin.ch/edoeb/en/home/the-fdpic/contact.html